Kenshido to spread wings to Asian markets

Author: Posted by Lenny/source Bernama 
Date: 03/10/2009

Kuala Lumpur - Kenshido International Sdn Bhd, the first local company to venture into online education (webucation) in 1999, will score a first when it spreads its wings to seven Asian countries in the first quarter of 2010.

The company is optimistic its foray into the international market will be a fruitful venture as it will introduce an on-line English as a Second Language (E-esl) product early next year.

“The E-esl will be customised according to the syllabus of relevant countries we are penetrating into. We want to focus on the Asian market before expanding to other regions.

“We are in preliminary talks with Indonesia, Thailand, Singapore, Brunei, Philippines, Vietnam and Hong Kong.

“It should not be a problem for us to secure deals in these countries," said Kenshido President and Chief Executive Officer, Jason Kok Min Chong in an exclusive interview with Bernama.

He added that Kenshido was also eyeing Middle East markets for the E-esl product and was already in talks with several parties.

Besides its entry into the international market, Jason said Kenshido will promote the product aggressively in Malaysia as there is a huge demand for the language product.

The educational company sells its 'Score A' e-learning product for standard one to form five students through the multi-level-marketing (MLM) system and has more than 40,000 active distributors nationwide.

Kenshido's E-Learning programme prepares students to be exam ready and in the last 10 years have churned out thousands of straight A's students in the UPSR and PMR examinations.

The Score A programme portal is endorsed by the Ministry of Education and costs RM596 each, for a six-month subscription.

Explaining further, Jason said Kenshido would invest about RM20 million to set up offices under the first phase of its international expansion plan.

“We are confident of generating a monthly revenue of RM30 million from these countries in two years," he said.

On a related development, Jason said Kenshido recently acquired a three-storey building, Wisma Kenshido 2, for RM6.5 million to be used for training and seminar purposes.

It already owns a RM4.3 million three-storey building, Wisma Kenshido 1, which serves as its headquarters. Both buildings are located in Kota Damansara.

Jason also said the company would double the number of support centers nationwide to 30 by the middle of 2010.

" We are planning to invest in the range of RM100 thousand per centre. Todate, we have 30 centres running nationwide," he added.

Jason said the opening of support were significant as the business was growing rapidly and it was important for Kenshido to provide back up facilities for their more than 40,000 distributors in order to expand the business. 


SOURCE: RTM besonline

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Kenshido sponsors Sarawak Social Welfare Council Charity Dinner

The Star Online > Sarawak
Tuesday January 18, 2011

SWCS hopes to raise RM300,000 from charity dinner

By CALVIN YEO yeop@thestar.com.my

THE Social Welfare Council of Sarawak (SWCS) will hold its “Red Carpet Charity Dinner” at Borneo Convention Centre Kuching on Jan 28.

Its chairman Datuk Dr Yusoff Hanifah said all 100 tables to raise RM300,000 had been sold.

“The money will be used to pay for the operation and management of the work and services provided by SWCS and the Community-Based Rehabilitation Centre (CBR) for the training, counselling and various types of rehabilitation of intellectually challenged children and young adults from 18 years old and above.

For a good cause: Dr Yusoff (third from left) posing for a group photo with some of the sponsors’ representatives.

“The ultimate aim is to assist such individuals with physical and mental disabilities to become gainfully employed to survive on their own like normal people,” he told a press conference yesterday.


The SWCS is allocated an annual grant of RM20,000 by the State Government while the CBR which currently has 229 intellectually challenged children incurs an annual expenditure of RM145,000.


The biggest cash sponsor for the dinner is Kenshido International Sdn Bhd which contributed RM50,000. Kenshido is the initiator of the ultimate e-learning tool for children namely Score-A programme which started its operation in Malaysia in 1999 in Kuala Lumpur.


Chief Minister Tan Sri Abdul Taib Mahmud is expected to officiate at the dinner.


All donations and sponsorships for the dinner are tax-exempted.


All donation cheques shall be made payable to ‘Social Welfare Council of Sarawak’ only.
Interested individuals who would like to donate may contact SWCS on 082-259905.


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