Kenshido to spread wings to Asian markets

Author: Posted by Lenny/source Bernama 
Date: 03/10/2009

Kuala Lumpur - Kenshido International Sdn Bhd, the first local company to venture into online education (webucation) in 1999, will score a first when it spreads its wings to seven Asian countries in the first quarter of 2010.

The company is optimistic its foray into the international market will be a fruitful venture as it will introduce an on-line English as a Second Language (E-esl) product early next year.

“The E-esl will be customised according to the syllabus of relevant countries we are penetrating into. We want to focus on the Asian market before expanding to other regions.

“We are in preliminary talks with Indonesia, Thailand, Singapore, Brunei, Philippines, Vietnam and Hong Kong.

“It should not be a problem for us to secure deals in these countries," said Kenshido President and Chief Executive Officer, Jason Kok Min Chong in an exclusive interview with Bernama.

He added that Kenshido was also eyeing Middle East markets for the E-esl product and was already in talks with several parties.

Besides its entry into the international market, Jason said Kenshido will promote the product aggressively in Malaysia as there is a huge demand for the language product.

The educational company sells its 'Score A' e-learning product for standard one to form five students through the multi-level-marketing (MLM) system and has more than 40,000 active distributors nationwide.

Kenshido's E-Learning programme prepares students to be exam ready and in the last 10 years have churned out thousands of straight A's students in the UPSR and PMR examinations.

The Score A programme portal is endorsed by the Ministry of Education and costs RM596 each, for a six-month subscription.

Explaining further, Jason said Kenshido would invest about RM20 million to set up offices under the first phase of its international expansion plan.

“We are confident of generating a monthly revenue of RM30 million from these countries in two years," he said.

On a related development, Jason said Kenshido recently acquired a three-storey building, Wisma Kenshido 2, for RM6.5 million to be used for training and seminar purposes.

It already owns a RM4.3 million three-storey building, Wisma Kenshido 1, which serves as its headquarters. Both buildings are located in Kota Damansara.

Jason also said the company would double the number of support centers nationwide to 30 by the middle of 2010.

" We are planning to invest in the range of RM100 thousand per centre. Todate, we have 30 centres running nationwide," he added.

Jason said the opening of support were significant as the business was growing rapidly and it was important for Kenshido to provide back up facilities for their more than 40,000 distributors in order to expand the business. 


SOURCE: RTM besonline